Email & newsletters

Best Newsletter Platform With an API (2026): What Each API Can Do

Kit, MailerLite, beehiiv, GetResponse and ActiveCampaign APIs compared on what matters to developers: sending, webhooks, rate limits and plan gates.

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Our picks

Our pick

Best for creators selling digital products and paid newsletters

Free up to 10,000 subs; paid from $33/mo (Creator)

Visit Kit
Runner-up

Best for budget email marketing with automations

Free up to 250 subs; paid from $12/mo (Comfort)

Visit MailerLite
Also great

Best for growing a paid or ad-supported newsletter

Free up to 2,500 subs; paid from $59/mo (Lite)

Visit beehiiv

Also covered: GetResponse, ActiveCampaign

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Best Newsletter Platform With an API (2026): What Each API Can Do: comparison
ToolPricingFree planPaid fromPrice at 10k subsPaid subscriptionsAutomationsAPICustom domainLink
KitCreators selling digital products and paid newslettersFree up to 10,000 subs; paid from $33/mo (Creator)Up to 10,000 subs$33/mo$0 (Free: no automations or API)Paid plansVisit
MailerLiteBudget email marketing with automationsFree up to 250 subs; paid from $12/mo (Comfort)Up to 250 subs$12/mo$89/mo (Comfort)Paid plansVisit
beehiivGrowing a paid or ad-supported newsletterFree up to 2,500 subs; paid from $59/mo (Lite)Up to 2,500 subs$59/mo$139/mo (Lite)Paid plansVisit
GetResponseAll-in-one email, webinars and courses14-day free trial; paid from EUR 16/mo (Starter)Free version after 14-day trial (limits not listed)EUR 16/moEUR 69/mo (Starter)Visit
ActiveCampaignAdvanced marketing automation14-day free trial; paid from $15/mo (Starter, 1,000 contacts, billed annually)$15/mo (annual)Visit

If you want to create and schedule newsletters from code and get reliable webhooks back, Kit has the most developer-friendly API of the five: v4 REST with cursor pagination, a broadcasts endpoint that drafts or schedules sends, and signed webhooks that retry for about 41 hours. The catch is that Kit’s API doesn’t work on the free plan, so budget for Creator ($39/mo monthly, or $33/mo billed yearly, at 1,000 subscribers). MailerLite is the cheaper route to full send-from-code.

We haven’t built production integrations against these APIs. Everything below comes from each vendor’s API docs and pricing page, fetched on 2026-10-12 and listed at the bottom.

How we compared them

“Has an API” is on every pricing page, and it tells you almost nothing. We read the API docs for four things a developer actually runs into:

  1. Subscribers. Can you create, update, tag and bulk-import contacts?
  2. Sending. Can you create and send or schedule a newsletter from code, or only manage the list?
  3. Webhooks. Which events fire, are payloads signed, and are failed deliveries retried?
  4. Limits and plan gates. What’s the rate limit, and which plan do you need before the useful endpoints work?

The short version

Create + send a newsletter via API Rate limit Webhooks signed? Failed webhooks retried? Plan gate
Kit Yes (draft or schedule a broadcast) 120 req / 60s (API key), 600 (OAuth) Yes, HMAC-SHA256 Yes, 8 attempts over ~41 hours No API on Free
MailerLite Yes (create, schedule, cancel) 120 req/min Yes, HMAC-SHA256 Yes, 3 retries No API sending on Free; custom HTML via API needs Advanced
beehiiv Yes, Pro and Enterprise only 30 / 180 / 500 / 800 req/min by plan Yes, via Svix Docs don’t say Webhooks on Lite and up; create post on Pro
GetResponse Yes (create and queue), 256 calls/day 80 req/s, 30,000 per 10 min No (shared secret in the URL) Yes, up to 3 retries Pricing page lists API on all plans
ActiveCampaign Yes (create, schedule, pause campaigns) 5 req/s per account Docs don’t say No, “never retried” From $15/mo (Starter, billed annually)

The five APIs, ranked

1. Our pick

Kit

Best for creators selling digital products and paid newsletters

Pricing: Free up to 10,000 subs; paid from $33/mo (Creator)

What we like

  • Free plan covers up to 10,000 subscribers
  • Unlimited visual automations on Creator and Pro
  • Paid newsletters and recurring subscriptions built in
  • API and webhooks on paid plans

Watch out for

  • No visual automations on Free
  • Jumps from $0 to $169/mo (Creator) at 10,001 subscribers

What the API covers. Kit’s current API is V4 (V3 still works but is deprecated). The docs say that on an eligible plan you can “create and send broadcasts to your subscribers, manage your email list through tags and custom fields, import purchase data” and more. The create-broadcast endpoint saves a draft when send_at is null and schedules the send when you pass a timestamp. Pagination is cursor-based.

Webhooks are the best of the five. The newer /v4/webhook_endpoints system lets one endpoint subscribe to many events. It batches 1 to 100 events per delivery, signs each delivery with an X-Kit-Signature HMAC-SHA256 header, gives every event a UUID for dedupe, and retries failures “8 attempts over ~41 hours”. Available events include subscriber.created, subscriber.unsubscribed, subscriber.bounced, subscriber.tag_added, subscriber.sequence_completed, broadcast.sent and post.published. Click, open and purchase events are listed as “Planned”, not live.

Limits. 120 requests per rolling 60 seconds per API key, or 600 with OAuth. Some endpoints, including bulk and purchase creation, require OAuth.

The gotcha. Kit’s response-codes page lists a 401 when “an account no longer has access to apps (due to their trial lapsing, being on a free account…)”, and the webhook docs say the same for “a free plan or a lapsed trial”. So the Free plan that covers 10,000 subscribers doesn’t include the API. Creator is $39/mo on monthly billing at up to 1,000 subscribers and $139/mo at up to 10,000, per the price table behind the slider on Kit’s pricing page.

Pick it if your app needs to schedule sends and react to subscriber events, and you’ll pay for Creator anyway.

Kit pricing page
Kit pricing page, captured 2026-10-13. Prices change; check the live page.
2. Runner-up

MailerLite

Best for budget email marketing with automations

Pricing: Free up to 250 subs; paid from $12/mo (Comfort)

What we like

  • Cheap entry tier from $12/mo
  • Automations on every plan (3 on Free, 50 on Comfort, unlimited on Power)
  • Paid newsletter subscriptions supported

Watch out for

  • Free plan capped at 250 subscribers
  • API email sending only on paid plans

What the API covers. REST at https://connect.mailerlite.com/api with Bearer-token auth. The resources are subscribers, groups, segments, fields, automations, campaigns, forms, webhooks, batching and an e-commerce API. You can pin an API version with an X-Version header, which is a nice touch if you’ve ever been broken by an unannounced change. Official SDKs exist for PHP, Go, Node.js, Python, Ruby and Rust.

Sending. POST /api/campaigns creates a campaign, POST /api/campaigns/{id}/schedule sends it instantly, schedules it, or uses timezone-based or smart sending, and /cancel pulls it back. Two plan gates matter. Custom HTML content via the API requires “the Advanced plan” (Power on the pricing page, $39/mo at 1,000 subscribers), and the pricing page says “On Free, API and MCP access is limited and doesn’t include sending.”

Webhooks. There are 14 events, including subscriber.created, subscriber.unsubscribed, subscriber.bounced, subscriber.spam_reported, subscriber.automation_completed, campaign.sent, campaign.open and campaign.click. Payloads carry an HMAC-SHA256 Signature header. Your endpoint has 3 seconds to answer, and failures retry three more times after 10, 100 and 1,000 seconds. Open and click events must be batched.

Limits. 120 requests per minute globally. Imports are limited to 5 per minute, so use the batch endpoint for bulk work.

Pick it if you want full send-from-code for the least money. Comfort is $19/mo at 1,000 subscribers. Budget for Power if you render your own HTML.

MailerLite pricing page
MailerLite pricing page, captured 2026-10-13. Prices change; check the live page.
3. Also great

beehiiv

Best for growing a paid or ad-supported newsletter

Pricing: Free up to 2,500 subs; paid from $59/mo (Lite)

What we like

  • Free plan up to 2,500 subscribers
  • Paid subscriptions on Lite and up, with 0% cut of subscription revenue
  • API on every plan, Send API on Pro

Watch out for

  • No live custom automations on Free; Lite caps at 10
  • $139/mo at 10,000 subscribers on Lite (monthly billing)

What the API covers. beehiiv’s API is on every plan, Free included. It covers subscriptions (single and bulk create), automation journeys, newsletter lists, exports, ad network reports and posts, and it supports OAuth scopes per resource.

Sending is gated hard. The create-post endpoint “is available to publications on the Pro and Enterprise plans.” It accepts structured blocks or raw HTML in body_content, but <style> tags are stripped during sanitization, so inline your CSS. Creation is asynchronous. You get a 201 with an id, and fetching the post too early returns 202 until it’s ready. Pro is $109/mo at 1,000 subscribers and $239/mo at 10,000 on monthly billing.

Webhooks. The docs say webhooks are “only available for paid users on the Lite plan and above”. The pricing page puts Lite at 3 webhooks and Pro at unlimited. Deliveries go through Svix, so you verify svix-signature headers. The events cover subscriptions (created, confirmed, deleted, upgraded, downgraded, paused), posts (sent, scheduled, updated), surveys and podcasts.

Limits. The rate limit scales with plan: 30 requests/min on Free, 180 on Lite, 500 on Pro and 800 on Enterprise. Each key and each OAuth token gets its own allowance.

Pick it if your newsletter is already on beehiiv and you mainly need to sync subscribers. If you need to publish from code, only Pro will do.

beehiiv pricing page
beehiiv pricing page, captured 2026-10-13. Prices change; check the live page.
4. Also great

GetResponse

Best for all-in-one email, webinars and courses

Pricing: 14-day free trial; paid from EUR 16/mo (Starter)

What we like

  • Premium (paid) newsletters on the Creator plan
  • API on every plan
  • Custom domain free on yearly billing

Watch out for

  • Starter limited to 1 custom automation workflow
  • Paid newsletters require the Creator plan (EUR 114/mo at 10k contacts)

What the API covers. v3 REST at https://api.getresponse.com/v3 with an X-Auth-Token header. The surface is wide: contacts, campaigns (lists), tags, custom fields, autoresponders, newsletters, RSS newsletters, imports, shops, webinars, workflows, statistics and transactional emails. Note that GetResponse says unused API keys expire after 90 days.

Sending. POST /newsletters “creates a new newsletter and puts it in a queue to send”, and the method is capped at 256 calls per day. That’s plenty for a newsletter, but too few if you planned to fire one-off sends per user. The pricing page lists the transactional-email API on Enterprise only.

Webhooks. There are 13 events, including message opened, link clicked, contact subscribed, contact unsubscribed and custom field changed. Optional batching groups up to 100 events. Your endpoint must reply within 5 seconds with {"status": "OK"} in the body, or GetResponse retries, even on a 2xx. There is no payload signature. The docs suggest putting a secret in the URL’s query string instead.

Limits. These are the most generous here: 80 requests per second, 30,000 per 10-minute window and 10 concurrent requests.

Pick it if you’re doing heavy contact syncing and want headroom. Starter is EUR 16/mo at 1,000 contacts.

GetResponse pricing page
GetResponse pricing page, captured 2026-10-13. Prices change; check the live page.
5. Also great

ActiveCampaign

Best for advanced marketing automation

Pricing: 14-day free trial; paid from $15/mo (Starter, 1,000 contacts, billed annually)

What we like

  • Unlimited automation actions on Plus, Pro and Enterprise
  • API and webhooks
  • 14-day trial, no credit card needed

Watch out for

  • No free plan
  • Starter limited to 5 actions per automation
  • Prices not published on the pricing page

What the API covers. v3 REST at a per-account base URL (https://<your-account>.api-us1.com/api/3/). Third-party apps should always read that URL from the user’s Developer settings, not build it. Auth is an Api-Token header. It’s the deepest API here: contacts with bulk import of up to 250 per request, custom fields, segments, deals, e-commerce and campaigns. The campaign endpoints let you create, schedule, pause, resume, stop and send a test.

Webhooks. There are many events: subscribes, unsubscribes, campaign sends, opens, clicks, replies and bounces, plus deal and SMS events. You can filter by who caused the event (contact, user, API or system). The docs say delivery is “at least once” and that “Webhooks are never retried”, so a missed delivery is gone. Plan to reconcile with periodic API pulls.

Limits. 5 requests per second per account, shared across every integration on that account. Collections return 20 records by default and 100 at most.

Why it’s last for this use case. The API is excellent if you’re building marketing automation or CRM. For a newsletter, the account-wide 5 req/s, the lack of webhook retries and a pricing page that shows no prices (as of 2026-10-12) make it hard to recommend to an indie maker.

ActiveCampaign pricing page
ActiveCampaign pricing page, captured 2026-10-13. Prices change; check the live page.

Not an affiliate, worth a look: Buttondown

If your whole product is “a newsletter I drive from code”, look at Buttondown too. We don’t earn anything from it. Its pricing page lists API access among its features and is free for the first 100 subscribers. We didn’t review its API docs for this piece, so it isn’t ranked above.

Which one should you pick?

Whichever you choose, build a retry queue on your side. Every rate limit above returns 429 when exceeded, and two of the five don’t sign or don’t retry webhooks.

FAQ

Does beehiiv have an API on the free plan? Yes, with a 30 requests/min limit. Free doesn’t include webhooks (Lite and up) or the create-post endpoint (Pro and up).

Can I send a newsletter through the MailerLite API? Yes, on paid plans: create a campaign, then call /schedule with instant or scheduled delivery. The Free plan’s API access “doesn’t include sending.”

Does Kit’s free plan include API access? No. Kit’s docs list a free account as a cause of 401 Unauthorized responses.

Which newsletter API has the highest rate limit? Of these five, GetResponse: 80 requests per second and 30,000 per 10 minutes. ActiveCampaign is the lowest at 5 requests per second per account.

Sources (29)
  1. https://developers.kit.com/api-reference/overview
  2. https://developers.kit.com/api-reference/authentication
  3. https://developers.kit.com/api-reference/response-codes
  4. https://developers.kit.com/api-reference/broadcasts/create-a-broadcast
  5. https://developers.kit.com/webhooks/overview
  6. https://developers.kit.com/webhooks/event-types
  7. https://developers.kit.com/webhooks/errors
  8. https://kit.com/pricing
  9. https://developers.mailerlite.com/docs/
  10. https://developers.mailerlite.com/docs/campaigns.html
  11. https://developers.mailerlite.com/docs/webhooks.html
  12. https://www.mailerlite.com/pricing
  13. https://developers.beehiiv.com/welcome/rate-limiting
  14. https://developers.beehiiv.com/webhooks
  15. https://developers.beehiiv.com/api-reference/posts/create
  16. https://www.beehiiv.com/pricing
  17. https://apidocs.getresponse.com/v3
  18. https://apidocs.getresponse.com/v3/limits
  19. https://apidocs.getresponse.com/v3/webhooks
  20. https://apireference.getresponse.com/
  21. https://www.getresponse.com/pricing
  22. https://developers.activecampaign.com/reference/rate-limits
  23. https://developers.activecampaign.com/reference/url
  24. https://developers.activecampaign.com/reference/authentication
  25. https://developers.activecampaign.com/reference/pagination
  26. https://developers.activecampaign.com/page/webhooks
  27. https://developers.activecampaign.com/llms.txt
  28. https://www.activecampaign.com/pricing
  29. https://buttondown.com/pricing

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